Every year, approximately 100 million sharks are killed, with tens of millions targeted solely for their fins. These fins are used in shark fin soup, a luxury dish in such high demand, that it’s driving the rapid decline of shark populations worldwide. Sharks are also needlessly killed for nutraceuticals, cosmetics, and are labeled and sold as fish to unsuspecting consumers.
As apex predators, sharks are a keystone species vital to maintaining healthy ocean ecosystems–and a healthy planet for everyone. Shark finning is a cruel practice that catches sharks, regardless of their size, species, or age, cuts their fins off, and dumps them back into the ocean where they suffer agonizing deaths. Today, one-third of open-ocean shark species are now threatened with extinction.
As a global leader in shark protection, Coare is committed to raising awareness about the inhumane and unsustainable practice of shark finning. Our Shark Friendly Communities campaign creates, promotes, and supports shark conservation and shark fin legislation around the world. This includes our effective diplomacy at the United Nations where the global policies we author and legislate are adopted and enforced worldwide. We also offer a Shark Safe® certification to businesses that distinguish themselves through their dedication to sustainable practices.
Together, we can–and must–create lasting and meaningful change for our ocean, sharks, and all marine life.