Shark Friendly Communities

Protecting sharks protects the ocean–and humanity.

Every year, approximately 100 million sharks are killed, with tens of millions targeted solely for their fins. These fins are used in shark fin soup, a luxury dish in such high demand, that it’s driving the rapid decline of shark populations worldwide. Sharks are also needlessly killed for nutraceuticals, cosmetics, and are labeled and sold as fish to unsuspecting consumers.

A healthy ocean needs healthy sharks.

As apex predators, sharks are a keystone species vital to maintaining healthy ocean ecosystems–and a healthy planet for everyone. Shark finning is a cruel practice that catches sharks, regardless of their size, species, or age, cuts their fins off, and dumps them back into the ocean where they suffer agonizing deaths. Today, one-third of open-ocean shark species are now threatened with extinction.

The solution to protecting sharks rests in diplomacy.

As a global leader in shark protection, Coare is committed to raising awareness about the inhumane and unsustainable practice of shark finning. Our Shark Friendly Communities campaign creates, promotes, and supports shark conservation and shark fin legislation around the world. This includes our effective diplomacy at the United Nations where the global policies we author and legislate are adopted and enforced worldwide. We also offer a Shark Safe® certification to businesses that distinguish themselves through their dedication to sustainable practices.

Together, we can–and must–create lasting and meaningful change for our ocean, sharks, and all marine life.

The dwarf lanternshark is the world's smallest species, barely reaching 8 inches in length.

The US averages fewer than 1 shark-attack fatality per year. On average, more people are killed by ants (20-50), horses (20), cows (22), bees (53), and deer (130).

Some shark species have amazing hearing, and can detect low-frequency sounds more than 800 feet away!

Sharks' skin is made up of small 'dermal denticles'- specially shaped scales that reduce turbulence and drag in the water, making them hydrodynamic, speedy, and silent.

There are more than 500 species of sharks, the first of which appeared nearly 440 million years ago.

The dwarf lanternshark is the world's smallest species, barely reaching 8 inches in length.

The US averages fewer than 1 shark-attack fatality per year. On average, more people are killed by ants (20-50), horses (20), cows (22), bees (53), and deer (130).

Some shark species have amazing hearing, and can detect low-frequency sounds more than 800 feet away!

Sharks' skin is made up of small 'dermal denticles'- specially shaped scales that reduce turbulence and drag in the water, making them hydrodynamic, speedy, and silent.

There are more than 500 species of sharks, the first of which appeared nearly 440 million years ago.